In-Store Retail Motion Campaigns — Coop OBS
Digital screen campaigns for Coop OBS stores — adapting and animating brand posters for Starbucks, Cocio and Castello into vertical loops built for the point of sale.
01 — Context
Commissioned by Arla Foods to adapt and animate digital screen posters across Coop OBS stores for iconic brands including Starbucks, Cocio and Castello.
02 — Brief & Constraints
Take flat 2D brand assets and turn them into in-store screen content that holds a shopper's attention for the few seconds they look up.
03 — Approach
Transformed 2D visual assets into seamless 6–10 second vertical loops (9:16 MP4), balancing clean product focus with organic micro-animations — parallax, ambient movement and pacing — engineered specifically to capture in-store shopper attention at the point of sale.
04 — Key Decisions
- 01
Product first, motion second
Animation supports the product rather than competing with it — the brand asset stays legible at a glance.
- 02
Seamless loops
6–10 second loops with no visible cut, so the screen never reads as a stalled or restarting video.
- 03
Micro-animation over spectacle
Parallax and ambient movement create life without noise, tuned to how shoppers actually glance at screens in-store.
05 — The loops
9:16 — in-store screen loops